Saturday, 24 Aug 2019

Apple isn’t REALLY closing iTunes, and the obtain isn’t lifeless

After 18 years, Apple introduced at their latest WWDC occasion that they’ll be shutting down iTunes. 


No, simply kidding.

As a musician, your main concern might be: “Will my clients nonetheless have the ability to entry the music they downloaded by means of iTunes?”

Sure. They’ll.

Downloaded information are nonetheless accessible through Apple Music.

iTunes as a music retailer, music library, and music participant isn’t actually going away; these options are simply being folded into Apple’s devoted music app, Apple Music (which can be their subscription streaming service). The iTunes Music Retailer might be accessible from the Sidebar of Apple Music.

As Apple explains:

Customers can have entry to their complete music library, whether or not they downloaded the songs, bought them or ripped them from a CD. For individuals who prefer to personal their music, the iTunes Music Retailer is only a click on away.

The media has lined this story because the “killing off” of iTunes, however it’s extra like a rebrand. iTunes had simply grow to be… too many issues: a spot for music, motion pictures, TV, podcasts, summer season trip leases, used automobiles, well being meals. (I’m mendacity about just a few of these).

Apple’s upcoming macOS Catalina will change the prevailing iTunes expertise with three devoted apps — Apple Music, Apple Podcasts, and Apple TV — meant to simplify the best way Mac customers entry exhibits, motion pictures, podcasts, and music.

So is the “obtain” going away?

Not proper now. Downloads are nonetheless a factor, as evidenced by the truth that Apple will proceed to assist the acquisition, possession, and syncing of digital information. However let me state the apparent: Subscription streaming may be very a lot the precedence of at this time’s music business, and in terms of music, Apple’s focus isn’t any totally different.

We’re within the midst of an enormous shift from an possession mannequin to an entry and utilization mannequin. This transformation has been taking place for greater than a decade, and it’ll in all probability proceed for years to come back. However clearly the closure of iTunes — essentially the most highly effective retail participant within the historical past of digital music — ought to inform us whether or not we’re nearer to the beginning or end of that transition.

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